An analytics studio · Toronto
An analytics studio for mid-market teams whose data has outgrown their ops. We diagnose what's broken, build the warehouse and dashboards your executives actually trust, and run the models that pay for themselves.
Week 1–2 · What we find when we open the stack
How we work
Most engagements run all three. Some skip straight to Build when the diagnosis is already written. Each stage produces a defensible artifact you'd be comfortable showing the board.
We trace what's instrumented, what isn't, and which dashboards have quietly lost trust. The deliverable is a one-page diagnosis and a prioritized fix list — read in an afternoon, defensible in a board meeting.
Selected work
Anonymized by industry. Every card shows the change — what the team could see and decide afterward that they couldn't before.
Weekly reporting cycle compressed from three days to four hours. $20M+ in promotional spend instrumented for measurable lift across a multi-banner Shopper Marketing program.
Read case study14 source systems unified into one governed warehouse. 60+ analysts moved off ad-hoc SQL onto dbt-modeled tables. Quarterly reporting deck replaced with weekly executive funnels.
Read case studyThree brands moved from quarterly "we don't know what's driving revenue" decks to weekly attributed-revenue reviews. Measurement plan survived two CMO changes.
Read case studyJournal
Long-form writing on analytics work — diagnostic patterns we use in client rooms, instrumentation traps the textbooks miss, and the reports CFOs reliably stop trusting first. One new essay a month.
Work with us
The shortest path to a scoped engagement is a short form. Tell us where your data function is today and what brought you here. If we're a fit, we'll book a call. If we aren't, we'll point you at someone who is.